This site is designed to take advantage of CSS. If you are seeing this, CSS must not be available or enabled in your browser. Everything should still work, but won't be as pretty. :)
On Monday I did a major upgrade of Dejal Narrator, my app to read out stories in multiple voices, to version 2.0. I usually send out press releases when I do major and minor product releases, but have previously just written and sent the releases myself, using a collection of email addresses I've gathered over the years.
But for this release, I decided to try something different. I had tried free distributions via prMac.com in the past, often while doing my own releases too. It seemed like a good service, but the three-day delay for free releases lacked the immediacy I wanted. So this time I put it to a real test: I used their Writing Service to craft a press release using their experience and skills to get the message across, and paid for the Extended Distribution to get the release out immediately and to a wider audience.
So how'd it work for me? Ray from prMac was prompt and friendly, quickly crafting a release that captured the essence of the product. There was opportunity to review and tweak the wording, but very few changes were needed. Then on release day, I submitted it for posting, which was done soon afterwards. I quickly noticed lots of sites mentioning Narrator, that normally don't pick up my press releases (such as Macworld). The prMac service definitely has a much wider range of publishers than my self-created list.
I'm not sure if it's related or not, but I was very pleasantly surprised to discover that the Apple Downloads software listing site selected Narrator as a "Staff Pick"... not only showing it as the "Featured Download" on the Home & Learning category page, but as the "Featured Download" at the top of the All Categories page, for a couple of days (it's been bumped now, though). Quite the honor! I'm willing to give prMac the credit for gaining Apple's attention like that. You can't buy publicity like such a prominent spot on Apple's site, but for a few dollars you can buy an excellent press release distribution. I plan on using prMac again for future releases.